How to Use Social Proof to Your Advantage
The White Papers module allows you to manage white papers displayed on the website. When adding a white paper, you will be able to specify the title, date posted, document, abstract, and description. You can associate a white paper with a product or service currently entered into the system. If the white paper is associated with a product or service, a link will automatically populate, on the front end website, to direct website visitors back and forth between the white paper page and the associated product’s page.
As you browse the web in search of products, services, or resources, you’ve probably seen examples of social proof being used. It can take many forms, from product ratings and reviews, to displaying the number of comments or social shares any given piece of content has received. Put simply, social proof can involve any tactic aimed at “proving” the value of a product, service or resource in an effort to influence users to become members, customers or subscribers. The term can be applied broadly, as social proof strategies are only as limited as your creativity. So how can you use it to your advantage?
Questions?
